The relationship between web designers and the corporate has only existed since the introduction of the Internet to the public in the early 1980s. In the early years, not much was expected from the design of a website because no one seemed to be focused on the power the Internet had.
It wasn’t until the realization that the Internet could reach millions and maybe billions of people that the corporate world began focusing on the actual design and marketability of its websites. As one could imagine, this led to a demand for web designers who could create a functional website.
Since the very beginning, web design became an outlet for the creative mind. In the early years, the corporate world was less concerned with beauty and artistic value, instead wanting its web designers to focus on creating easy to use websites that got to the point in a hurry. This created a rather tenuous relationship between old school marketing people and the creative souls that carried a website vision light years ahead of what was being displayed in the early years.
By the early 1990s, things took a turn for the better. With a need to compete and reach potential customers all of the globe, corporate leaders began to understand the need to appeal to the masses. Functionality was still important, but web designers were unleashed to throw in the creative touches that would get the Internet talking.
As the value of a well designed website became apparent, corporate leaders began embracing web designers, often encouraging them to test the bounds of what a website could look like and do.
Today, web design teams have a front row seat in board rooms. Their value has been recognized as entire marketing and branding programs are put under the direction of top web designers and firms. It only took 35 years to get to where we are today, and there’s still a ways to go.